Starting Evolete was and still is the biggest challenge I have faced in my life. That is what Evolete is about. Challenge. To make a difference. To do something that cannot be done by many. To face adversity and create something that is purely your own.
The biggest goal for Evolete is to bring in a breath of fresh and new air into this world. Whether it be by our products, ideas, or the way we approach business in general, Evolete thrives to be the next leader of the new generation of great companies from Japan to step into the rest of the business world.
Growing up and spending the majority of my early life in the United States, I came back to Japan in late 2000's to step in the real world. What I experienced and felt in my home yet very foreign country in Japan was how Japan could have so much more impact to the rest of the world if the people had different approach to the way business (and quite frankly, life in general) is done. I was also shocked by how much the people in Japan love to see and use things from outside of Japan. When I was in elementary school (in Japan), things like the internet and online stores did not exist so obviously it was nearly impossible for me to even know what type of items are being sold in other countries outside of Japan. Even though now the people in Japan are aware of a lot of items that are popular around the world, those same items are rarely found in Japan. I want to fix that. I want to make sure a bunch of stuff I loved growing up in the States as well as a lot of items that I do not even know right now can be loved by other people in Japan in the near future.
I believe incorporating various values and cultures, as well as ideas and strategies will not only grow Evolete as a company, it could also have a significant impact in introducing a new world of business in Japan and to the rest of the world.
In order to get there, Evolete is getting everything started. One step at a time...